What to do if the traffic on your blog is decreasing?

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By Marieke van de Rakt

What to do when your site's traffic is decreasing

If you maintain a blog, you would like the traffic to your blog to go up. But what if it doesn’t? What if the traffic on your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again!

Is it a change in your rankings?

If the traffic to your blog is decreasing, you should first check your rankings. It could well be that something happened that changed your ranking in Google. That could definitely explain a (sudden) drop in traffic.

Read on: ‘What happened to my rankings? ‘ »

But what if your ranking has stayed (relatively) the same? What strategies are there to improve your site’s traffic besides the SEO stuff?

1. Use of social media

Social media are a necessity for the growth and marketing of your blog. It depends on your (desired) audience and on your content which social media are best suited for your blog.

As social media become more popular, Google and other search engines can’t ignore them any longer. This means that your site’s popularity on social media is getting more and more important for your SEO. The reason for this is simple: if people talk about you, online or offline, you’re relevant to the topic at hand, and you’ll want to know about these conversations. Social media is the new marketplace, where people share questions and reviews about products and events, and you’d better make sure those are your products and events, right? Partaking in these conversations can be great for your brand and could lead to growth.

: ‘Social media strategy: where to begin’ »

2. Commenting on other blogs

Another good way to get more exposure for your blog is by reacting and commenting on other blogs. Make sure to adapt the choices of the blogs you comment on to the audience you would like to address. If you read something interesting on such a blog, something you may have written about yourself as well, you should comment. In the comment you should share your view on the matter. You could also place a link to one of your own blogs. Make sure your comments are always nice and polite and make sure you only comment if your own post genuinely applies to the piece you are reading. You don’t want to end up in the spam filter.

Learn everything you need to know about optimizing content? Check out our Content SEO eBook »

3. Write more ‘success’ posts

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? What are the most important landing pages? These posts are the ones your audience seems to enjoy. Could you write more of these posts?

4. Send out that newsletter

Email is a great way to increase your customers’ retention. What this means is that it’ll increase the amount of visitors to become recurring visitors. By emailing your customers on a regular basis, your brand will stay top of mind and they’ll return more quickly to read another post. Of course your emails would have to be interesting, enticing and engaging for this to really work!
A newsletter is relatively easy to set up through a service like Mailchimp. It’s also easy to target specific subgroups within your entire audience with a newsletter. It’s a great way to inform your readers that you have written new blogs and that they should come and visit your blog.

5. Start advertising

If you have a budget, you could also decide to place ads on for instance Facebook or Google to promote your blog. Facebook also has the possibility to boost your post, making sure it’ll get more exposure. Facebook actually allows you to really focus on the demographic you would like to reach with settings for age group, location and interests, making it quite easy to target your desired audience.

Conclusion: stay active

Sometimes, your blog just doesn’t get the attention and the traffic you want it to get. If your ranking nor your SEO have changed, you probably just need to put in a little bit of effort: be active on social media and other blogs, write posts similar to those that are loved by your audience and do not forget to send out that newsletter. Don’t give up!

Keep reading: ‘Blog SEO: make people stay and read your post ‘ »

Source:: SEO