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Weekly SEO Recap: Apple & Mobilegeddon

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By Joost de Valk News comes in weird bumps sometimes. While last week was filled to the brim with search news, this week it’s incredibly slow. There was a lot of news out of Apple though, and some of it touches on search and online enough that it warrants discussing it here. Apple news Ad blocking In iOS9, Apple will let you block ads. Yes you read that right. You can block ads on your mobile phone. From a user experience point of view that’s a very smart move. Google and other ad providers have their mouth full about caring…

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What type of content should a cornerstone article be?

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By Marieke van de Rakt People often ask us how to improve their rankings on specific keywords. In our site reviews, we can really analyse a site and come up with a tailor made answer to that question. But in most cases, the information in a blogpost about cornerstone content written by Joost de Valk almost an era ago would still be sufficient. In Joost’s awesome post you can read that you have to create a few really awesome pages and optimize these pages for your most important keyword. Subsequently, you should link to these very awesome pages with your…

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WordPress SEO 2.2

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By Joost de Valk Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues in our JS, which is why also did another overhaul of our admin JS. The XSS issue required you to be logged in, so the risk level was relatively low. Community input This release contains…

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Your website needs (better) forms

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By Thijs de Valk One of the things we notice are hardly ever optimized on most websites are forms. Forms are an integral part of just about every website. However, for some reason, people don’t (want to) spend much time thinking about these. There’s a lot of different forms your website can have. However, I think most of them boil down to this: a contact form, a ‘request a quote’ form or a checkout form. These three all have different ways of how to optimize them, as the goal for them is different. In this post I’ll share my views…

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Weekly SEO recap: Panda, Penguin, Mobilegeddon

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By Joost de Valk We’ve decided that we’re going to turn my “somewhat” regular recent posts on changes in the Search and SEO world into a weekly SEO recap. It’ll run on Friday most of the time, so you know when to expect it. This week was absolutely packed with search news, so let’s dive right in. The Headlines News from SMX Advanced This week was the week of SMX Advanced, one of the bigger conferences in the SEO world and usually a place where Google announces some changes. The most important ones: Google is planning a Panda refresh, due…

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Five things you are doing wrong

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By Michiel Heijmans The more reviews we do, the more we feel there is a serious problem with the website owners’ perception of their websites and the content on these website. In this post, we will give our recommendations for the top five issues most websites have and probably do not know they have. Call-to-action on your homepage I’m not referring to the call-to-action on your product page. Neither am I referring to the call-to-action on your contact page. The one call-to-action that goes wrong on 90% of all the sites we review, is the call-to-action on the homepage. And…

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Feature highlight: WP SEO Premium redirect manager

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By Joost de Valk One of the things we are understanding more and more, is that we have failed to explain why our WordPress SEO Premium plugin is awesome. Today, I’d like to tell you about the redirect manager that’s contained in it. First, let me show you this video: This is one of the 13 videos that you get along with WordPress SEO Premium as well, that explain how to use the plugin. Redirect when you need to WordPress SEO Premium makes sure you don’t leave holes in your site. When you’re changing a posts URL, you should redirect…

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