Thumbnail for 94178

Playing with the X-Robots-Tag HTTP header

admin
Uncategorized

By Joost de Valk Traditionally, you will use a robots.txt file on your server to manage what pages, folders, subdomains or other content search engines will be allowed to crawl. But did you know that there’s also such a thing as the X-Robots-Tag HTTP header? In this post we’ll discuss what the possibilities are and how this might be a better option for your blog. Quick recap: robots.txt Before we continue, let’s take a look at what a robots.txt file does. In a nutshell, what it does is tell search engines to not crawl a particular page, file or directory…

Read More
Thumbnail for 93992

Don’t block CSS and JS files

admin
Uncategorized

By Michiel Heijmans In 2015, Google Search Console already started to warn webmasters actively not to block CSS and JS files. In 2014, we told you the same thing: don’t block CSS and JS files. We feel the need to repeat this message now. We’re currently working on the websites of our first Yoast SEO Care customers, and this is obviously something we’ll look into for them as well. In this post, we’ll explain why you shouldn’t block these specific files from Googlebot. $ 99€ 99 – Buy now » Info Why you shouldn’t block CSS and JS files You…

Read More
Thumbnail for 92979

2016 was an awesome year. Let’s celebrate!

admin
Uncategorized

By Marieke van de Rakt As the end of the year approaches, we always take some time to look back at all the things we did that year. We had a great 2016! We created new products, made large improvements to our Yoast SEO plugin and traveled the globe for many WordCamps and conferences. Because 2016 has been such an awesome year, we want to celebrate the end of it with a big sale! As of today (and until January 1) you can get all of our products with a 20% discount! In this post, I’d like to highlight the…

Read More
Thumbnail for 92305

Yoast’s most read posts of 2016

admin
Uncategorized

By Willemien Hallebeek We’re approaching the end of 2016. It was an excellent year for Yoast: next week we’ll elaborate a bit on that (including a nice surprise for our loyal readers, so stay tuned!). We hope you had a great year as well, in which you took your website to the next level and managed to outrank your competitor! Not yet? During the 12 days of Christmas, we’ll share our most-read posts on our Facebook page daily. Make sure you read those, so that you can get the most out of your website. Can’t wait? Check out the ultimate…

Read More
Thumbnail for 92178

Performance optimization in an HTTP/2 world

admin
Uncategorized

By Joost de Valk A revolution is currently going on in the underpinnings of the web. HTTP, the protocol your browser uses to connect to your site, has a new version: HTTP/2. This is not something that should concern the average user, but for web developers, it changes how we do performance optimization entirely. In this short article, I want to explain what performance optimization best practices you can do away with, and why. What changed? The most important thing you should know about the new HTTP/2 is that it no longer requires a new request for each file. This…

Read More
Thumbnail for 92083

How to get mobile Rich Cards in Google

admin
Uncategorized

By Edwin Toonen Rich Cards are the newest addition to Google’s enhanced search results. Using structured data in the form of Schema.org, certain types of subjects can get an enhanced presentation in Google. Rich Cards, not to be confused with rich snippets, are search results in card form that the user can swipe through and mostly pop up on mobile. At first, only recipes and movies had rich cards, but now local restaurants and courses joined the club. The results are still only available in the US, though. Let’s see what all the fuss is about. What are Rich Cards?…

Read More
Thumbnail for 91981

Know your customer

admin
Uncategorized

By Michiel Heijmans Once in a while, every company needs to take a closer look at the state of its marketing. Are you still sending the right message to your customer? Do you still target the same customers? And, in what way did these customers change? In this article, we’ll address a number of things every website owner needs to ask him or herself every now and then! $ 199€ 199 – Buy now » Info Do as Amy says Recently, we visited Conversion Hotel, an excellent event about (yes) conversion. One of the speakers whose story we liked best,…

Read More
Thumbnail for 91908

SEO basics: What is content marketing?

admin
Uncategorized

By Marieke van de Rakt Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of content marketing. In this post, I’ll explain what content marketing is, why content marketing is important for SEO and how you should set up a content marketing strategy. What is content marketing? Sharing valuable information…

Read More
Thumbnail for 91690

Ask Yoast: change URLs when relaunching website?

admin
Uncategorized

By Joost de Valk Relaunching a website can be an overwhelming project. You need a new design and perhaps new functionalities. What should you do with your existing content? And what about new content? The more changes you want, the more challenging it gets. In this process you might face the question if you should change or keep your URLs. We hope to help to make your relaunch a bit easier by answering this question! At Ask Yoast we received the following question, from Taisia Fredrickson: “We want to change the titles of all of our products as we are…

Read More
Thumbnail for 91618

Why you should NOT write clickbait headlines

admin
Uncategorized

By Marieke van de Rakt You’d like your post to rank and your headlines to be clicked on. That’s how you generate traffic from the organic search results. After your headlines have generated those clicks, you’d want your customers to stay on our site and read your posts (and eventually decide to buy your stuff). That’s why writing clickbait headlines are not the best way to optimize your content. In fact, writing over-the-top clickbait headlines won’t be beneficial to SEO at all. In this post, I’ll explain why you shouldn’t write clickbait headlines. : ‘How to write an awesome and…

Read More