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Yoast SEO 4.1: Mobile snippets and German readability

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By Joost de Valk As you might know, we’ve added quite a few Buy now » Info Mobile snippet preview Since mobile traffic has eclipsed desktop traffic, it’s imperative that you optimize your site in any way you can for mobile. One of these improvements is to make your text snippets better for mobile use. For years, Yoast SEO offered a way of seeing what the text snippet would look like in search engines. However, it was not possible to check mobile snippets yet. Luckily, that’s about to change. Yoast SEO 4.1 adds a mobile snippet preview, so you can…

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The sense and nonsense of XML sitemaps

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By Michiel Heijmans Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support. That might be, because it’s a convenient list of all the pages on your website. It makes sense that Google is able to crawl all pages of your website if you list them on a…

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Ask Yoast: security measures new domain

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By Joost de Valk There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new domain – other then “this name just sounds catchier” – there are some things to consider concerning security and SEO when moving your website to a new domain. In this Ask Yoast, we’ll answer a question from Anbu Devilhunter: “If I…

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Structured data with Schema.org: the ultimate guide

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By Edwin Toonen Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge graph, you need to mark up your pages with Schema.org. This ultimate guide gives you an overview of this expansive topic. Buy now » Info What is structured data? Why do you need Schema.org data? Is Schema.org important for your SEO? Structured…

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How to start your keyword research: a case study

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By Marieke van de Rakt If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words are your audience searching for? But how do you find that out? What tools are useful? And, when you’ve found those keywords, how do you determine which ones you should focus on first? The most competitive (head), or the…

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Ask Yoast: AMP for small business owners

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By Joost de Valk You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as a small business owner, you probably only have limited time and resources to spend on your website. So do you have to act right now, or can you wait until there is more information about the impact of AMP?…

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Social media optimization with Yoast SEO

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By Joost de Valk Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to your website and for that to happen, people need to talk about you and your website. That is the essence of social media, so our plugin helps you optimize for that as well! In our SEO plugin you’ll…

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Ask Yoast: importance of keyword strategy

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By Joost de Valk Optimizing your site or page for words that people don’t use doesn’t make any sense. That’s why you have to do proper keyword research. You’ll have to get inside the heads of your audience and find out what words they use while searching. There should always be a keyword strategy behind the keywords you pick. Keyword strategy and keyword research are the most important elements of your SEO strategy. In this Ask Yoast, we’ll answer a question from Jill Nadeau out of Boston, US. She asked: “Is keyword strategy still a thing?” Check out the video…

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Google’s Sitelinks Searchbox and Yoast SEO

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By Edwin Toonen A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main search result from a given brand. So after searching for the brand in Google, you can directly use the search engine of the online store or site where you want to look something up. The results will be presented on the search results page of the relevant site. An example of a Sitelinks Searchbox Adding a Sitelinks Searchbox to your site It’s not that difficult to make your site eligible for a Buy now » Info 1. Verify…

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Ask Yoast: can I cancel a 301 or 410 redirect?

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By Joost de Valk After creating a redirect, it might happen you’d like to use the URL of that post or page again. Or perhaps you decide that you’d like to cancel that redirect after some time. Reasons for this could be that redirecting that post or page was a mistake, or the post or page contains valuable content again. In this case you might ask yourself: is it possible to use this URL again, while it has been redirected? I’ll explain whether that’s possible and what’s important to consider when doing so! In this Ask Yoast we received a…

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